Library Garden

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June 21, 2006 at 9:49 am Janie Hermann

I know that somewhere inside of me there is lots of insightful commentary and important connections to be drawn to libraries from the BusinessWeek article Web 2.0 Has Corporate America Spinning. I have had intentions to blog about it for over 2 weeks, but the pressures of wiki creation, personal life “stuff”, and preparing for ALA in New Orleans adds up to me having no time to wax philosophical — I can’t even come up with a creative title for this post at this point.

In any event, a few good quotes from the article for those that are equally busy and don’t have time to read it all (although you really should). Try inserting the word library every time you see business or brand to get your brain in gear about the underlying message:

“For all its appeal to the young and the wired, Web 2.0 may end up making its greatest impact in business … It’s the biggest change in the organization of the corporation in a century.”

“…the notions behind Web 2.0 clearly hold great potential for businesses — and peril for those that ignore them.”

“It’s also critical for executives to try out these services themselves: Create a MySpace page. Open a Flickr account and upload a few photos. Write a Wikipedia entry. Create a mashup at Ning.com. “The essence of Web 2.0 is experimentation, so they should try things out,”

“”In the end, the brand is owned not just by the people who create it, but by the people who use it.”

and finally:

“Web 2.0’s essential appeal is empowerment…”

Okay, now I must get back to painstaking task of cobbling together my conference schedule for New Orleans. I have great hopes that by next year at this time ALA will have a proper online conference planner now that they have hired Jenny Levine!

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