Check out: Ten Questions with Seth Godin
Seth on books:
Books are the new t-shirts. We used to buy t-shirts as a way of covering our hard abs. Now, though, the purpose of the t-shirt is to be a souvenir, to give us a concrete way to remember something that mattered to us—and to give us an easy way to spread that idea to others.
Seth on how blogs help build brands:
…human beings respond to stories, and stories, the best ones, are personal.
Seth on five things that enabled him to be successful:
- No ulterior motive. I rarely do A as a calculated tactic to get B. I do A because I believe in A, or it excites me or it’s the right thing to do. That’s it. No secret agendas.
- I don’t think my audience owes me anything. It’s always their turn.
- I’m in a hurry to make mistakes and get feedback and get that next idea out there. I’m not in a hurry, at all, to finish the “bigger” project, to get to the finish line.
- I do things where I actually think I’m right, as opposed to where I think succeeding will make me successful. When you think you’re right, it’s more fun and your passion shows through.
- I’ve tried to pare down my day so that the stuff I actually do is pretty well leveraged. That, and I show up. Showing up is underrated. (emphasis is
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