Interesting New Library Marketing Blog–for the Garden State and Beyond!
I am always on the lookout for new, interesting articles and blogs that might be of interest to librarians in NJ, particularly, and of course, to all of us in the library field, in general. Well, the new blog by Nancy Dowd of the New Jersey State Library is one of them! As the Outreach and Marketing Specialist there, she has recently introduced a new blog called “The M Word”, which in the spirit of the NJ State Library’s “ongoing commitment to help NJ libraries better tell their story to the public, policy makers, and the press,” has provided another avenue for us to easily connect to interesting materials, articles, and ideas related to the marketing of libraries. So, if you are thinking about how you can better market your library’s services and resources, in addition to reading our “Library Garden” posts, such as Peter Bromberg’s current “Tips” blogs, I would recommend taking a look at “The M Word” when you get a moment–she is especially interested in librarians sharing “ideas, thoughts, and support to marketing problems.” The URL for her blog is http://themwordblog.blogspot.com/ . I especially liked her blogs about GE’s use of MySpace (I am so into social networking sites now and promise to post more on these soon!) recently because of its great “word of mouth advertising platform.” Companies, and now libraries, are beginning to use different media to communicate with everyone, beyond the print and regular media outlets, and think that we, as librarians, can jump onto that bandwagon, too, as Nancy suggests, to get the word out about our libraries. Nice job, Nancy!