What Libraries Can Learn from ‘Snakes on a Plane’
OK, so even CNN (search for ‘Snake Appeal;’ video clip aired Apr. 14) has picked up the story about how bloggers are affecting Hollywood. . . Excitement about the truly simple title and plot of the forthcoming movie Snakes on a Plane is amazing; use your favorite search engine to find “Snakes on a plane blog” (warning: foul language ensues). Libraries truly have much to learn from this phenomenon!
Imagine your library users getting this excited about your collection, facility, or services. . .
- They understand what you’re offering right from its title, and
- They help create it, modify it, and market it to others
What could be better?! Somehow the traditional model of libraries — in which we collect stuff and then loan it out to folks only via strict rule-governed interpersonal or technological exchanges — is not this exciting. The concept of Snakes on a Plane is simple and easy for everyone to understand. In fact, it simultaneously works on several levels (perhaps for different “users”) — the literal, the horrific, the ironic, and the twisted. It engenders creativity, personalization, and a multidirectional flow of discussion. Apparently, it spawns dynamic change and improvements, and gives “users” a feeling of ownership and co-creation whether they influenced the final product or not. Talk about customer service lessons!