Posts tagged ‘communication’
The always smart and thought-provoking Claire over on the PALS Plus 2.0 blog wrote about “living in interesting times,” referring to living in these times of great change that are taking place right now and how much fun and frustrating it can be!
Specifically, she talks about how to choose the “right tools” to accomplish things. She wants to announce the PIMP MY BOOKCART contest to PALS Plus libraries and figures that right now, the best place/way to announce it is still using “1.0” methods, i.e., group e-mail. However, PALS Plus will be launching a “Fall Into 2.0″ program and perhaps by October, and most likely (hopefully!) by next June’s contest, there will be other, multiple ways that she can get the word out and be assured that everyone will see it.
I started thinking about this…. My first reaction is “put it out there in as many ways as possible” because I feel that this philosophy is what sort of underlies a lot of 2.0 stuff – make things accessible in many different ways in case some people access you in those ways. Make it easy and convenient for them to get it, in ways they like and use. In other words, be where they are, put it where they are.
So, that would mean, have it posted on a blog, with an RSS feed, AND send a mass e-mail, AND post it up in flyers for the pre-2.0 and barely-1.0 folk, put it up on facebook, etc., and make a flickr account with pictures, and, and, and …!?
BUT THAT got me thinking, oh my gosh – is putting stuff out in MULTIPLE forms creating MULTIPLE work for US!? Now, in some cases no. Once you have these things in place they sort of take care of themselves, meaning, if she posts it to the blog, it will have (most likely) an RSS feed and anyone subscribed will see it. Also, if she uses feedblitz and anyone is signed-up for that, they will get the e-mail notification. That still only requires ONE post. One post and many ways to be made aware of it. In fact, RSS takes care of a lot of things – anything you can do that has the feed makes it a one-stop-job. If she did put something on flickr, there’s a feed for that too, so now we have TWO places and still only TWO things to do, but resulting in several means of people being “told” about it.
No wonder people make the point that RSS IS 2.0 – it is the backbone of the whole thing!!!!!
The 2.0 forms actually really do and should cut down not only on the time and effort required by those who take advantage of them, but also for the creators…. Hanging up flyers and putting memos in individuals’ mailboxes at work – decidedly two pre-2.0 (even pre-1.0?) ways to do things – requries A LOT more time and effort to do than ANY of the 2.0 tools do, even if you choose more than one.
So, sorry, Claire, no answers here, except for my idea (and concern) that things should be put out there in as many ways possible – without overburdening the putter-outer.
And, I agree, eventually the “better” tools will last and the not-so-good or not-so-useful will naturally fall by the wayside. But, I think it will always be “interesting times,” and there will always be the next thing coming down the pike . . .