Posts filed under ‘Public relations’

Put Your Words in a Book!

YOUR WORDS IN A BOOK!

by Peter Bromberg (via: http://themwordblog.blogspot.com/2009/11/help-us-write-book-this-month-only.html)

This is National November Write Your Own Book Month and the New Jersey State Library is taking the challenge to write a book with 50,000 words in one month. They need your help to both write and to spread the word to EVERYONE you know – friends, family, customers, co-workers, hairdressers, teachers, students. Everyone has the potential to write something that might positively impact the life of a stranger with this book!

The plan:

The NJ State Library will compile a book with the collective wisdom of people sharing advice with another human being. Words of wisdom for a child, friend, politician, parent, teenager, adult, parent … The catch is, you have to text your advice and it can only be 140 characters or less. The text messages will be collected until there are 50,000 words of wisdom. The name of the book will be, H2H (Human to Human) wisdom in 140 characters- unless someone texts us a better title! NJSL will even publish it online so you can share it with your friends and families.

Three ways to submit your H2H words of wisdom:

  1. Text “H2H” to 51684, hit “space” and type your advice. Standard message charges apply. You’ll receive a message to let you know your submission has been accepted. NJSL will keep you updated about the book but we won’t send more than 1 message per week and you can stop the messages anytime you want by replying “Stop”.
  2. Tweet to: @h2hbook
  3. Write online: Follow this link

Your initials or first name will be attributed to your quote if you include them.  All entries must be submitted no later than November 30.

Guidelines:

  • No profanity
  • No personal references

While we would love to use all quotes that are submitted, we will be editing the final product and reserve the right to reject submissions.

Questions?

Send to Nancy Dowd: ndowd[at]njstatelib.org.

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BTW, here’s my submission: “People are people. Everyone. Everywhere. Always. Remember this idea. Share it, spread it, grow it. In this way the world will be saved.”

Library Garden Post by Peter Bromberg

November 25, 2009 at 3:15 am 1 comment

Making Good When You’ve Done Bad… A Guitar Hero Story

As great as the Guitar Hero III game is, it received some negatively publicity for the Wii version.
And deservedly so.

In a previous post I gave the game a glowing review. The controls were pretty good, I loved the addition of a pseudo-plot and the song selection was solid. The sound was always a bit off to me but, I figured that was because of my hearing loss.
Then I learned that it wasn’t just my wonky ears, Activision actually released the Wii version in mono sound. Yeah, it is kind of a cheap thing to do for any video game nowadays but not putting in minimal (and outdated) sound quality for a virtual rock and roll music game!?
Bad Activision, bad!
After enough publicity was generated, Activision started a replacement program for any Wii-GHIII owners who were feeling the sting, which I took part in. About a month ago, they sent a self addressed envelope with a very simple questionnaire and asked me to return my ‘faulty’ CD. Normally, I’d expect this type of mail-in thing to take 4-6 weeks for delivery.
Within 10 days I had a brand new and improved version of Guitar Hero III and, man, the sound was infinitely better. As a consumer I was pleased with the response time but still a little annoyed with Red Octane for trying to pull a fast one with its fanbase.
Two days later, a package arrived in the mail from Activision. I opened it and the enclosed letter read:
Dear value Activision/Red Octane Customer,
You recently received a Guitar Hero III Legends of Rock Wii replacement disc. To show our appreciation for your patience during the re-mastering and manufacturing phase of GHIII, enclosed is a complementary Guitar Hero Faceplate.”

Wow, really? My local gaming store hasn’t had a Wii faceplate in stock for a good two months. Now I don’t have to bother looking each time I go in!
Good move, Red Octane. You could’ve just given the remastered disc and left fans semi-satisfied that the company owned up to its mistake but, instead, you decided to try and win back a little support from the base by throwing in an extra gift. Sure the faceplate probably cost mere cents to make, but it costs consumers $15.
And as a result; will I remember the “The Other Red O Incident” as I’ve come to call it? Yes, but I’ll also remember the ending as well. Freebies and an extra $15 in my pocket.

April 3, 2008 at 9:26 am 1 comment


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