Blogs that Attract Comments: Are You in the Active ’1%’ ? Do You Want to Be?
The 1:9:90 rule:
“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.”
—Jakob Nielsen, web usability guru and principal, Nielsen Norman Group
What does this mean for you? It means that most of your audience is reading, not commenting—and that’s normal. Many of those readers think about commenting, but something stops them. Help them conquer that fear. Strive to write content that is more than just relevant. Dare to be unique, to stir the pot sometimes, to write in a way that resonates.
The information above is only a very small part taken from a very engaging and interesting, and I think, on-target article by Lindy Dreyer and Madie Grant, entitled “Why Doesn’t Anyone Comment on Your Blog?” in the Associations Now Sept. 2008 publication. Many tips on writing style and basic content for blogs, all encouraging blog comments, are provided, with information on the types of blog posts and styles of blogs adapted from an excellent SlideShare presentation from Rohit Bhargava and Jesse Thomas also worth viewing: “25 Basic Styles of Blogging: And When to Use Each One.” Apparently, Bhargava put this up on SlideShare some time ago, since it has “55810 views 35 comments 606 favorites 334 embeds,” but I found it very pertinent still.
Back to the Association Now article–the authors provide 5 strategies to draw in blog readers and commenters, and various tips for what to do and what not to do to keep them coming back, including possibly changing “subscribe” with “get updates” and “trackback” with “blogs that link to this post,” among others.
Whether you are new to blogging or not, do take the time to read this article and its recommended links, not to mention the article’s comments and the bibliography provided at the SocialFish post (along with the SlideShare presentation mentioned above, found again at the bottom of the bibliography).
Although written to and for associations and organizations to help get the conversations going on their blogs, the advice and tips provided here are extremely pertinent for individuals as well. I am always attempting to give practical advice on blogging, but this is one of the best articles on attracting readers and commenters that I have read this year. I especially liked their detailed information about the five qualities common to many blogs with a vocal audience (i.e., strategies). I hope you enjoy learning from this, as well, and that you share it with other bloggers.