What the RIAA can learn from They Might Be Giants
I just picked up They Might Be Giants new album, The Else, and got a neat surprise, a bonus CD. The disc contained 23 songs they previously released on their podcast site, and almost all were never previously released on any of their other CDs.
And as excited as I was to receive more music than I anticipated from my favorite band, my initial reaction was “Finally, someone gets it!”
Suing fans is a bad incentive for buying the album, especially when the laws are somewhat contradictory, you can legally copy an analog tape but not on a digital CD. It’s no wonder that many people who get their music from p2p networks don’t believe they are doing anything terribly wrong. After all, how can copying be legal in one format and not another?
Y’know, I’ve always wondered how much money the actual artists get when the RIAA wins a lawsuit for pirating. If anyone has information on this, I would love to know.
They Might Be Giants tried a different approach (as are other musicians)… give the fans something in exchange for their support. A bonus CD of already recorded songs might have cost them a dollar a piece to manufacture but in doing so, they will start a buzz around the official CD and bonus tracks which will creates an interest for people to want to buy it. And even jump their sales a bit.
On a semi-tangent, some Nintendo products are trying the same approach. When I bought Pokemon’s Battle Revolution for Wii (please don’t judge me) a card fell out asking me to register the game. The reward for doing this was extra pictures, wallpapers and tips for the game. Imagine what more powerful systems like Xbox or PS3 could do with registration; give the registrants extra levels more characters, unique weapons, etc.