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	<title>Comments on: Merchandising: Attractiveness as a form of access</title>
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		<title>By: jislsnhd</title>
		<link>http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/#comment-5530</link>
		<dc:creator><![CDATA[jislsnhd]]></dc:creator>
		<pubDate>Thu, 12 Feb 2009 02:56:00 +0000</pubDate>
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		<content:encoded><![CDATA[<p>It is the <a HREF="http://www.atlanticaonlinegold.us/" REL="nofollow">Atlantica online Gold</a> which make me very happy these days, my brother says <a HREF="http://www.atlanticaonlinegold.us/" REL="nofollow">Atlantica Gold</a> is his favorite games gold he likes</p>
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		<title>By: Peter Bromberg</title>
		<link>http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/#comment-5271</link>
		<dc:creator><![CDATA[Peter Bromberg]]></dc:creator>
		<pubDate>Sat, 14 Oct 2006 18:19:00 +0000</pubDate>
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		<description><![CDATA[Hi Ellen,&lt;br/&gt;&lt;br/&gt;I think you have a good point.  The simple act of keeping items merchandised and in the public eye probably accomplishes quite a bit.&lt;br/&gt;&lt;br/&gt;I was actually just thinking about this after reading an article in the &lt;a HREF=&quot;http://www.nytimes.com/2006/10/11/dining/11snac.html&quot; REL=&quot;nofollow&quot;&gt;&lt;br/&gt;NY Times&lt;/a&gt; about why we eat.  The article focuses on research by Professor &lt;a HREF=&quot;http://www.amazon.com/Mindless-Eating-More-Than-Think/dp/0553804340/sr=8-1/qid=1160849063/ref=pd_bbs_sr_1/002-3875911-0663213?ie=UTF8&quot; REL=&quot;nofollow&quot;&gt;Brian Wansink’s&lt;/a&gt;.  It turns out (unsurprisingly) that we tend to eat more when there&#039;s food right in front of us.  I think there&#039;s a strong parallel here to the power of merchandising.  If we see a nice display of books when we walk into the library we&#039;re more likely to &quot;consume&quot; what we see.  &lt;br/&gt;&lt;br/&gt;I&#039;d also say though that once we&#039;ve taken that first step of displaying our materials, we can further improve our customers&#039; experience, and promote increased circulation, but doing progressively more attractive and dynamic displays.  I guess each library needs to decide on their own point of diminishing returns when putting time and energy into merchandising.  I remember a quote that went something like, &quot;A good poem is never finished, only abandoned.&quot;  I suppose the same could be said for a good display ;-)]]></description>
		<content:encoded><![CDATA[<p>Hi Ellen,</p>
<p>I think you have a good point.  The simple act of keeping items merchandised and in the public eye probably accomplishes quite a bit.</p>
<p>I was actually just thinking about this after reading an article in the <a HREF="http://www.nytimes.com/2006/10/11/dining/11snac.html" REL="nofollow"><br />NY Times</a> about why we eat.  The article focuses on research by Professor <a HREF="http://www.amazon.com/Mindless-Eating-More-Than-Think/dp/0553804340/sr=8-1/qid=1160849063/ref=pd_bbs_sr_1/002-3875911-0663213?ie=UTF8" REL="nofollow">Brian Wansink’s</a>.  It turns out (unsurprisingly) that we tend to eat more when there&#8217;s food right in front of us.  I think there&#8217;s a strong parallel here to the power of merchandising.  If we see a nice display of books when we walk into the library we&#8217;re more likely to &#8220;consume&#8221; what we see.  </p>
<p>I&#8217;d also say though that once we&#8217;ve taken that first step of displaying our materials, we can further improve our customers&#8217; experience, and promote increased circulation, but doing progressively more attractive and dynamic displays.  I guess each library needs to decide on their own point of diminishing returns when putting time and energy into merchandising.  I remember a quote that went something like, &#8220;A good poem is never finished, only abandoned.&#8221;  I suppose the same could be said for a good display <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Ellen O'Brien</title>
		<link>http://librarygarden.net/2006/10/06/merchandising-attractiveness-as-a-form-of-access-2/#comment-5266</link>
		<dc:creator><![CDATA[Ellen O'Brien]]></dc:creator>
		<pubDate>Sat, 14 Oct 2006 11:38:00 +0000</pubDate>
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		<description><![CDATA[I wonder about this. One thing I&#039;ve found with my staff is that they seem to more interested in keeping our upfront areas full than in using our most prominent displays to show off what&#039;s new or what&#039;s interesting. They do a much better job with our second floor (non-fiction and reference) than with our first floor fiction area which tends to have what&#039;s new and a hodge podge of interesting but unrelated items. How important is content or theme rather than keeping things in the public eye?]]></description>
		<content:encoded><![CDATA[<p>I wonder about this. One thing I&#8217;ve found with my staff is that they seem to more interested in keeping our upfront areas full than in using our most prominent displays to show off what&#8217;s new or what&#8217;s interesting. They do a much better job with our second floor (non-fiction and reference) than with our first floor fiction area which tends to have what&#8217;s new and a hodge podge of interesting but unrelated items. How important is content or theme rather than keeping things in the public eye?</p>
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