2.0 — Tiresome Already?

July 13, 2006 at 2:10 pm

I have wondered how long it would be before we started seeing mainstream backlash against the 2.o meme. A few minutes ago I found Too tired of 2.o, a June 26th editorial by Steve Fox of InfoWorld in which he first declares:

First the “next wave” moniker was clever, then it was useful. Now it’s just plain annoying.

He later states:

Enough already. The label 2.0 has become so overused that it is now a tic, a reflex action, a device that gets trotted out because someone thinks it sounds both hip and techie. And it did — for a while. Now it’s tired.

Mr. Fox does clarify to say that he is okay with Web 2.0 as a term and in fact it is all the other 2.o talk that is making him tired.

I can’t say that I agree with him on all accounts (or even most), but I have been concerned that the overuse of 2.o would eventually lead to this type of reaction. Will Library 2.o as a term suffer the same overuse backlash from our profession? Just some food for thought from me during my lunch break.

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